The fashion design world has decided I am to be labeled "plus-size". This kettle of wisdom was bestowed upon me at quite a young, impressionable age and as a woman, fashion designer and feminist I have always struggled with this label. For a while I felt it was my mission to change this label, and while I still see it as a lazy choice on the part of the fashion industry, I see many girls and women embracing it in the same powerful way we would say “curvy” “bigger” “gordita” “sturdy” “victorian” and my personal favorites “queen-size” and “amazonian”. All these terms are used to describe our bodies, either by ourselves or others. While I grew up queen size; an amazonian tree-grazing, wide hip having, size 12.5 shoe wearing gal, I have never identified with the fast fashion response to my body and bodies of varying shapes and sizes. The approach they take toward design, production and marketing of larger sizes just makes people feel excluded and bad about themselves. Force people to spend more money on garment choices that don't and never will fit right. The things my customers say about their bodies such as "I hate my big hips" or "I just shouldn't have any fat on my arms" as a result of this constructed ideal of acceptable body shapes makes my heart break. I want them to have many many more moments of seeing their strong supportive beauty than feeling shame. For me, providing space for this approach through my work might take extra time or more consideration but I see it as an answer to the question of "what can I make that will help a person feel powerful, regardless of size?". Current and past trends show that the fashion industry is not asking this question, as focus remains on continuing to produce fast fashion choices with little thought other than a "fat/not fat" checkbox. That's why I am paying attention to the dialogue going on around women of all sizes claiming their space in the marketplace in a way that is powerfully positive. It translates into more people feeling good about themselves. This is never a bad thing. Body acceptance by more people for more people is the path to create a more inclusive and less judgmental environment for people of all ages. This translates into a healthier community at large and works toward busting up this hierarchy of distinguished acceptable shapes and what shapes are considered beautiful. Hopefully, the shifts we see toward more people and a few companies coming to see all sizes through the same lens isn't just a trend, but will be our new reality.